Call Us Today! 416.574.1125 alan@marketingtowin.ca

“Alan is committed to delivering the highest quality in everything he does. In my experience working with Alan, he always demonstrated the utmost in dedication and professionalism, and I would highly recommend him to anyone who is looking to have the job done RIGHT”

Diane Williams

Vice-President Marketing, Unilock Group of Companies

“We recently hired Alan to assess a specific market opportunity across North America, and provide back a go/no go recommendation with action plan. His attention to detail, insight generation, and ability to synthesize the plan made it especially easy for the executive team to digest and make a final decision. Would certainly recommend Alan to other organizations looking for a seasoned strategic marketer.”

Jeff Haltrecht

Vice-President Marketing, Danby Canada

“I’ve worked with Alan previously and was always impressed with his knack for clearly articulating complex ideas, so I had no hesitation in reaching out to him at Marketing to Win when I was assembling an advisory group for a large research study I conducted on Canadian Millennials. As expected, Alan quickly engaged and provided numerous strong, actionable ideas that ultimately improved the overall direction of the project, helping us achieve our goals.
He’s a great marketer who’s strong both strategically and pragmatically, while also being a pleasure to work with.”

Theresa Dietrich

Principal, People Talking Market Research

“Alan has worked with The Think Tank on strategic development of several healthcare campaigns. Sharp vision, deep experience and collaborative approach are among the key assets Alan brings to the table. I would not hesitate to recommend Alan to help elevate your marketing results.”

Peter Dawson

Principal, The Think Tank Consumer Promotion Specialists

“Alan was a true partner in the advertising development process. He encouraged open and honest dialogue and was always willing to hear a different point of view. Alan is an outstanding marketer with the ability to see the big picture while being on top of the details”.

Christine McNab

Vice-President, Publicis Groupe Advertising

“Alan has a rare talent for developing and executing highly effective medical marketing programs. With broad knowledge and experience in both medical and consumer marketing, he brought fresh thinking to GSK, where we collaborated on a campaign he initiated that resulted in much more effective HCP-patient engagement and was rolled out to many other countries, and I continue to reach out to him for counsel at Marketing to Win. He brings a can-do disposition, respectful assertiveness, smart thinking, and a sense of urgency.”

Dr. David Alexander

Principal, Appolonia Global Health Sciences, LLC

“I had the privilege of working with Alan at GSK Canada for two years. He’s a consummate professional, blending his expertise in consumer marketing with his passion for science, making him an extremely strong medical marketer. During our time together, Alan identified and executed innovative, world class medical marketing programs, which are still considered the gold standard at GSK for medical marketing and key opinion leader relationship development.”

Kevin Foley

Vice-President, Worldwide Business Development, Pfizer

“I met Alan at the eCommerce Management class that I teach at the University of Toronto, and was quickly impressed with his
exceptional marketing skills and business acumen. No surprise, Alan completed the course at the top of the class. From my perspective, Alan is very well equipped with the insight and expertise to successfully develop and lead any organization’s customer-facing omnichannel strategies.”

Axel Kuhn,

Instructor, University of Toronto

“I had the pleasure of working with Alan over several years. He was a true partner in every sense of the word and helped to bring out the best in his team, and ours. Through his leadership, we were able to create and execute a communications program that incorporated various marketing elements that ultimately won numerous local, national and international awards. I can only hope that I have the chance to work with Alan again in the future.”

Jennifer Glickman

Vice President, Environics Communications

marketing awards