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CONSUMER MARKETING

The art of marketing is the art of brand building. If you’re not a brand, you’re a commodity. Then price is everything, and the low-cost producer is the only winner.”

–Philip Kotler, Distinguished Professor of International Marketing, Northwestern University, USA

consumer marketing image

Consumers and marketers face more choice than ever about products, communication channels, and how to buy, so brands need sharper focus and stronger analytics than ever to grow. Simplification is often key – doing fewer programs but doing them bigger, and better. Grounded in insights.  Measured to optimize impact and ROI.

 

Marketing to Win provides consumer marketing solutions that bring strategy to life – customized to meet your company’s needs. Noted below are some of our key consumer marketing services:

  • Leadership – creating compelling, data-driven visions with plans to build alignment and clarify decision-making
  • Management – championing staff development and cross-functional team-work to harness motivation and momentum
  • Agency teaming – nurturing partnerships to create compelling, insight-driven campaigns that drive consumption growth
  • Insights and Market Research – providing tight briefs with clear objectives to streamline fact-based decision-making
  • Brand Strategy – developing Positioning Statements, Brand Architecture and Portfolio Strategy to drive short- and long-term growth
  • Product Strategy – launching new products, extending into adjacent categories, and restaging brands to build relevance and demand
  • Claims – developing strong claims to differentiate, strengthen brand image, insulate from competitive threats, and provide news
  • Communications – creating insight-driven messaging ensures relevance for the target group, building interest and demand
  • Media planning – testing efficient media plans that engage the right audience at the right place and time builds impact and ROI
  • Promotions – fielding intriguing promotions builds consumer trial, repeat purchase, loyalty and advocacy, as well as retailer support
  • Sales support – win / win presentations, industry benchmarking and sales force training enhance Sales effectiveness
  • Medical marketing  see Medical Marketing section for the role of consumer / patient insights in building healthcare businesses
  • Digital and B2C e-Commerce  see Digital | e-Commerce section for the role of Customer Experience Mapping and digital marketing in on-line success

“Alan is committed to delivering the highest quality in everything he does. In my experience working with Alan, he always demonstrated the utmost in dedication and professionalism, and I would highly recommend him to anyone who is looking to have the job done RIGHT.

Diane Williams

Vice-President Marketing, Unilock Group of Companies

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